16.06.10 | Fraudscreen partners with Scientia Data
Scientia Data, part of The REaD Group, has partnered with Fraudscreen, the payment intent company, to become the first consumer data company to append payment intent codes, at geographic level, across it's entire lifestyle and transactional databases.
The partnership means that Scientia Data's databases, Active and DeActive - with information on more than 24 million active consumer buyers - will now include Fraudscreen's GeoPlus codes as an extra value risk indicator and data selection. Segmenting potential payment intent amongst UK consumers, the GeoPlus codes identify the best to the very worst payment intent by postcode and postal sector on a likely will pay/won't pay basis.
Dee Toomey, MD of Scientia Data, said: "Nobody wants to spend time and money targeting and then acquiring customers that won't pay for goods or services. By adding Fraudscreen's GeoPlus into our data mix, our clients can still target the most active buying consumers, but will also be able to identify those with the best payment intent for cross/up-sell opportunities, as well as reducing the risk of recruiting those prospects with the worst. "We really see great potential in our partnership with Fraudscreen, and in being the first consumer data company to bring it's clients such a mix of lifestyle, transactional and behavioural data for more profitable targeting and customer acquisition." Mark Arnold, Fraudscreen's Client Services 
For more information on using GeoPlus within Scientia Data visit: www.scientiadata.com
