Customer Acquisition
Fraudscreen’s Prospect and Application Coding products have been specifically designed to assist businesses in identifying and acquiring customers that represent the best likelihood of entering into long term profitable relationships, offering businesses the following key benefits:
- Reduced acquisition of high risk customers
- Increased marketing volumes
- Differentiation from competitors
Reduced risk: Building payment intent screening into both inbound and outbound activity to reduce risk of fraud and delinquency further on in a customer’s relationship with you.
- Gain the fullest possible benefit from digital marketing by screening out the increased fraud the channel generates.
- Pre-screen marketing lists to remove potential fraudsters and debtors.
- Add RealTime screening to inbound enquiries to remove potential fraudsters and debtors at the outset.
Increased volumes: Acquisition specialists will tell you that accessing high quality data in cost-effective volumes is an increasing headache. Fraudscreen can increase the marketable universe, enabling you to cast the net a little wider to acquire those extra few customers that make all the difference to your ROI.
- Expand into prospect lists previously considered marginal or poor by combining credit scoring with payment intent pre-screening.
- Increase coverage in media previously considered to encourage high risk customers, safe in the knowledge that poor applications can be screened out at enquiry stage.
- Increase online marketing, using Fraudscreen’s Acceptance Scorecard as a gatekeeper to safeguard against first party fraud and other forms of non-payment.
Differentiation: Differentiating your offers over and above your competition can be a struggle, and in recent years millions have been spent on opening offers that have generated swathes of customers who will never cover their own cost of acquisition. Fraudscreen’s coding approach allows marketing departments to spend their money on developing offers and promotions most likely to establish profitable customer relationships.
- Develop a sliding scale of discounts and offers to reflect Fraudscreen codes, allowing you to offer stronger incentives or expensive free gifts to those who will deliver a reasonable return on investment.
- Expand and strengthen offers in previously unresponsive media, knowing that Fraudscreen will reject poor applications on enquiry.
- Tailor payment terms or credit arrangements appropriate to specific Fraudscreen codes, opening up new segments for your business.
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