GeoPlus
Developed from our proven Classic Plus solution, GeoPlus categorises the whole of the UK into one of 15 distinct codes based on trading/payment behaviour, from good to very bad. Users can choose between postcode or postal sector solutions, each one providing powerful discrimination. Unlike our other individual level products that use a bespoke solution, customised around the industry or users own performance metrics, GeoPlus provides a generic alternative that can be quickly deployed and integrated.
Our clients typically use GeoPlus for:
- Postcode and postal sector level risk assessment.
- Enhancing insurance rating and pricing data.
- Enhancing geography based demographic, lifestyle and financial segmentation models.
- Campaign planning and targeting for non-personalised door to door/door drop activity.
