Customer Lifecycle Management

Strategic customer management means taking a holistic view of the relationship an individual has with your business. The commercial reality is that not all customers are equally valuable, particularly when a long-term view is taken. A person who responds to a discounted sign-up deal or who was attracted by a free gift or promotion will need to stay with you for a while and pay up promptly if you are to recoup the initial investment. Furthermore, increasing arms-length transactions and a worsening economy has seen a boom in people actively involved in first-party fraud – taking goods or services with absolutely no intent to pay. All of which adds up to a significant dent in your bottom line.

Fraudscreen works with CEOs, CMOs, finance directors and customer experience specialists to review the entire customer journey, pinpointing where more profit can be made or where costs can be reduced by the application of payment intent screening.

• Payment Intent Explained

  

  To understand payment intent and its practical application in strategic customer management, read our paper

  Payment intent; the missing ingredient in risk management

  Discussion paper »

• Customer Lifecycles
• Customer Acquisition
• Customer Retention
• Collections and Recoveries
• Product Delivery