Customer Retention
Keeping customers who go on to become costly debtors, or keeping them with a series of expensive offers or promotions, can seriously damage your bottom line. Interrogating transactional histories with your company is a good start, but it will only tell you so much – overlaying your transactional data with Fraudscreen’s unique HouseFile coding can greatly enhance your retention strategies for both immediate and long term returns, offering your company the following benefits:
Targeting: Many marketers either burn their contact permissions with blanket customer marketing or simply waste their efforts on activity that won’t translate into measurable returns.
- Applying Fraudscreen’s HouseFile to your existing database will expose individuals worth further investment.
- Offers and payment arrangements can be tailored to appeal to groups with differing payment profiles.
Differentiation: You may not think that differentiation is an issue with customers who have already chosen you over your competitors – but a lapsed, dormant or low value customer might well be spending profitably with someone else. Keeping those customers interested means continually differentiating your business from the competition.
- Better the offers of your competitors to those identified as your best long term customers, making sure they have no reason to go elsewhere.
- Introduce differing customer management strategies according to our predictive coding.
- Remove customers from marketing activities who are likely to incur costly collections management in time.
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