Product: HouseFile
Our HouseFile product has been designed to assist businesses in increasing revenues and profits from existing customers. Transactional data from within the company itself will only ever provide half a picture, by using HouseFile businesses can reference an individual's behaviour against the wider market. This is particularly useful when looking at lapsed or dormant customers, where they may have stopped transacting with you, but a wider analysis shows revenue potential. It also provides additional reassurance when selecting data from active customers who fall into the marginal datasets based on your own selection models. By selecting only the best codes that demonstrate good payment behaviour elsewhere, you can expand your marketing volumes with greater confidence. The HouseFile breaks customer databases into 50 codes for highly informed decision-making.
Our clients typically use the HouseFile to:
- Inform customer marketing programmes by identifying customers worth additional investment.
- Eliminate customers with poor payment predictions to reduce wasted investment.
- Introduce stronger incentives for those customers that represent long term value.
- Integrate appropriate triggered up-sell and cross-sell offers into customer service settings.
